I design digital products with a strong focus on product thinking, design and AI, turning ambitious ideas into systems that feel useful, intuitive and built for the real world.
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Description
I work with startups and growing companies to take products from early ideas to fully developed experiences.
My work goes beyond designing screens. I help define what should be built, how the product should work, how it should evolve and how design, technology and business come together into one coherent system.
Designing digital products is what I do, but the part that interests me most has always been bigger than design itself.
I like understanding why a product should exist, how people will actually use it, what technology makes possible and how all of those decisions connect.
That has led me to work across product strategy, UX, visual design, AI, prototyping and product management, often taking an idea from its earliest stage through development and into the hands of real users.
[Background]
Founded in 2019 in New York as an independent creative studio. A cross-discipline team of four, driven by a brand-first, strategy-led approach to visual identity and digital design.
[Featured in]
It's Nice That

Communication Arts

The Brand Identity

Design Week

Creative Review

[Services]
Art Direction
Brand Identity
Web Design
Motion & Interactive
Editorial Design
Visual Strategy
[Recognition]
2x Awwwards, Site of the Day

3x CSS Design Awards

1x D&AD New Blood

2x Webby Awards, Honoree

4x Brand Impact Awards



Clients
Founders, startups and ambitious teams building technology-driven products.
Approach
Strategy first. Design with intent. Build for reality.
A cross-discipline team of four, driven by curiosity and a shared belief that the best work comes from restraint, honesty, and an obsession with craft.
01

Elena Vasquez
Creative Director & Founder
02

Marcus Chen
Design Lead
03

Sofia Renard
Strategy & Brand
04

Kai Okonkwo
Motion & Interactive
Our work has been recognized by leading platforms and creative communities around the world — from Awwwards and D&AD to the Webby Awards and Creative Review.
Site of the Day
Awwwards
Meridian Hotels
2024
Best UI Design
CSS Design Awards
Atelier Noir
2024
Honoree
Webby Awards
Voss Architecture
2023
Best Brand Identity
Brand Impact Awards
Solace Hospitality
2023
New Blood Pencil
D&AD
Forma Typeface
2022
Developer Award
Awwwards
Meridian Hotels
2024
Site of the Year Nominee
CSS Design Awards
Atelier Noir
2023
Best Visual Design
Creative Review
Gallery Studio
2024








Words From Our Partners
1/4
Meridian Hotels
Creative Director
